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BUSINESS STARTER PACKS FOR HOSPITALITY

Open your hospitality business with a plan.

Startup kits for food trucks, coffee shops, catering, restaurants and bars. 42 ready-to-use tools in every kit: business plan, startup budget, permits, pricing, marketing and an opening day game plan.
Find Your Kit
Start for $29
One payment. Instant download. 30-day money-back guarantee.
PICK YOUR BUSINESS

Five kits, each built for one industry

Every kit has the same 42 tools, written for your business. Pick yours to see exactly what’s inside.

Food Truck Startup Kit

Truck budget, permits, food costing, location scouting, events and catering, plus an opening day game plan.
From $29
See the Food Truck Kit

Coffee Shop Startup Kit

Lease and site selection, build-out brief, drink costing, barista training and a grand opening plan.
From $29
See the Coffee Shop Kit

Catering Startup Kit

Per-head pricing, proposals and contracts, inquiry scripts, packages and an event run-of-show.
From $29
See the Catering Kit

Restaurant Startup Kit

Plan review and permits, build-out brief, plate costing, FOH and BOH hiring, and soft openings.
From $29
See the Restaurant Kit

Bar Startup Kit

Liquor licensing, pour costing, bar layout, private events, bartender training and responsible service.
From $29
See the Bar Kit
SOUND FAMILIAR?

You know your craft. The kit handles the rest.

You know the food, the drinks or the hospitality. That's the hard part to teach.

Opening the business is a different job: a business plan, a budget, permits, pricing, a brand, a website, suppliers, hiring and a launch plan. It's a lot of projects at once.

Each Opening Day Kit puts all of it in order, written for your industry, so you always know what to work on next.

HOW IT WORKS

Three steps to opening day

1

Pick your kit

Food truck, coffee shop, catering, restaurant or bar. Every file is written for that business.
2

Choose your level

Start with the $29 Launch Plan, get the full $297 kit, or add a 1:1 Founder Call for $497.
3

Work the plan

Download instantly, follow the Start Here guide and check things off until opening day.
WHAT'S INSIDE

What every kit includes

42 tools, 52 files: PDF guides, editable Word templates and working Excel spreadsheets.

📋

Business Plan Template

Fill-in-the-blank plan built for your industry, ready for a lender or investor.
💵

Startup Budget Calculator

Build-out, equipment, permits, first inventory and a cash cushion in one sheet.
🧮

Cost Calculator

Cost every plate, drink, pour or per-head menu and price it for profit.
✅

Permits Roadmap + Tracker

Which permits you need, in what order, with a tracker to keep it straight.
🎨

Brand + Design Kit

Brand workbook, space or vehicle design guide and a brief for your designer.
📱

Website + Social Kit

Website and Google profile setup, bios, 60+ captions and a 90-day calendar.
🤝

Customer Playbooks

Outreach scripts, proposals and a plan for your first 30 customers.
📊

Ops + Money Trackers

Daily checklists, sales log, inventory, P&L and a hiring guide.
🚀

Opening Day Game Plan

A 30-day countdown, an hour-by-hour opening day and a grand opening kit.
See the full tool list
PRICING

Three ways to start, for every kit

Launch Plan

$29
Plan it. Your plan, permits and numbers.

✓ Start Here guide + 2-week plan

✓ Business Plan Template (Word + PDF)

✓ Startup Budget Calculator

✓ Industry cost calculator

✓ Business Launch Checklist

✓ Permits Roadmap + Permit Tracker

✓ Insurance Cheat Sheet

✓ Business Structure Guide

Pick Your Launch Plan

Startup Kit

$297
Build it. All 42 tools.

✓ Everything in the Launch Plan

✓ Supplier directory

✓ Menu, pricing + design guides

✓ Branding workbook + design brief

✓ Website, Google + social templates

✓ Customer playbooks + outreach scripts

✓ Ops, inventory + P&L trackers

✓ Hiring guide + opening day plan

Pick Your Kit
MOST SUPPORT

Kit + Founder Call

$497
Launch it with help.

✓ Everything in the Startup Kit

✓ 60-minute 1:1 Founder Call

✓ We review your plan and numbers together

✓ 30 days of email support

✓ Book your call right after checkout

Pick Your Kit
Already have the $29 Launch Plan? Use code UPGRADE29 for $29 off either kit.

Compare the options

 

Launch Plan

Startup Kit

Kit + Founder Call

Business plan, budget, cost calculator, permits, insurance + structure

✓

✓

✓

Menu, branding, marketing, customers, operations, hiring + opening day

–

✓

✓

Tools included

9

42

42

60-minute 1:1 Founder Call

–

–

✓

30 days of email support

–

–

✓

Best for

Getting your numbers right first

Building the whole business yourself

A second set of eyes on your plan

Price

$29

$297

$497

Is this for you?

A great fit if:

✓ You're serious about opening a food truck, coffee shop, catering business, restaurant or bar

✓ You want your numbers right before you spend real money

✓ You know your craft and want the business side handled step by step

✓ You like doing it yourself with the right tools in the right order

✓ You want a plan a lender, landlord or investor will take seriously

Good to know:

✓ Every kit is written for one specific industry

✓ Permit rules vary by city, so the roadmap shows you what to ask and where

✓ Everything is editable: Word, Excel, Google Sheets and PDF

✓ Want a second set of eyes? The Founder Call tier adds a 1:1 call

✓ One payment. No subscription.

Built by Dustin Lack

Former CMO, Dickey's Barbecue Pit
I’ve spent my career in hospitality marketing and helped open a lot of locations. The owners who do best aren’t the ones with the most money. They’re the ones with a plan and the right tools. I built Opening Day Kit so you can start with both.
🛡️

30 days. No questions. Full refund.

Buy the kit. Open every file. Use whatever you want. If it’s not worth what you paid, email us within 30 days and you get every dollar back. No forms. No “tell us why.” No trying to talk you out of it.
QUESTIONS

Got questions? Here are the answers.

A business starter pack for one hospitality industry: 42 ready-to-use tools covering your business plan, startup budget, permits, pricing, branding, marketing, operations, hiring and opening day.
Food Truck, Coffee Shop, Catering, Restaurant and Bar. Each comes as a $29 Launch Plan, a $297 Startup Kit or a $497 Kit + Founder Call.
The Launch Plan covers your plan, permits and numbers (10 files). The Startup Kit has all 42 tools. The Kit + Founder Call adds a 60-minute 1:1 call and 30 days of email support.
Yes. Code UPGRADE29 takes $29 off any Startup Kit, so your Launch Plan counts toward it.
PDF guides, editable Word templates and Excel spreadsheets that also work in Google Sheets and Numbers.
Right after checkout. Your download is on the thank-you page and in your email.
Yes. If the kit isn’t worth what you paid, email us within 30 days for a full refund.

Open your business with a plan.

Pick your industry, download everything and know exactly what to work on next.
Find Your Kit
Start for $29
Instant download. 30-day guarantee. One payment, yours forever.
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