Everything You Need Before Opening Day
The complete business starter pack for hospitality entrepreneurs. Guides, templates, checklists, and tools. Built by a former CMO. Ready before opening day.
You Know Your Craft. Nobody Gave You the Startup Kit.
Permits and Paperwork
You don’t know what licenses you need, which agency to call, or what order to do things in. One missed permit can shut you down before you start.
Amateur Branding
Your logo looks like it took 10 minutes (because it did). Your social media has 12 followers. You don’t look like a real business yet.
No Customer Plan
You’re planning to open the doors and hope people show up. No marketing strategy. No launch plan. No idea how to get your first 100 customers.
Three Steps From Starter Pack to Opening Day
Pick Your Kit
Choose the industry kit built for your exact business. Food truck, coffee shop, bar, restaurant, and more.
Get Instant Access
Download everything immediately. Templates, checklists, spreadsheets, playbooks, and design assets. All yours.
Follow the Playbook
Work through the checklist. Customize the templates. Execute the marketing plan. Open the doors with confidence.
Your Complete Business Starter Pack
Every kit includes 7 modules covering everything from legal setup to your grand opening. You don’t watch videos about it. You open the template and do it.
Business Foundation
LLC formation, permits, insurance, vendor selection, and the legal checklists you actually need.
Menu & Pricing
Recipe costing spreadsheets, pricing models, food cost calculators, and menu engineering templates.
Branding & Design
Canva logo templates, menu boards, signage, packaging, and a complete brand identity kit.
Online Presence
Website templates, Instagram bio formulas, Google Business setup, and review-getting playbooks.
Finding Customers
Launch campaigns, content calendars, ad templates, email sequences, and grassroots playbooks.
Operations & Money
Daily/weekly SOPs, prep sheets, inventory systems, P&L templates, and break-even calculators.
Opening Day Plan
Soft launch checklist, grand opening campaign, day-one prep schedule, and the 30-day post-launch plan.
Bonus: Growth Accelerator
90-day growth plan, retention emails, loyalty program templates, and the path from week 1 to first hire.
A Startup Kit for Every Hospitality Business
More Kits Coming Soon
Get Notified When Your Kit Launches
We’re building kits for dozens of industries. Drop your email and we’ll let you know the second yours goes live.
This Wasn't Researched From a Textbook. We Lived It.
Opening Day Kit was created by Dustin Lack, former CMO of Dickey’s Barbecue Pit. He’s spent his career launching restaurants, building brands, and figuring out what actually works when you’re trying to get a new business off the ground.
"Most startup resources teach theory. We built the actual tools we wish we'd had when we were launching our first restaurant."
